CCBC Presents: The Entrepreneurial Artist: Digital Marketing Essentials

November 14, 2017

Tuesday, November 21, 6:00pm - 9:00pm

1411 Cartwright Street

Granville Island (Vancouver)

$25 for CCBC Members

$35 for Non Members

Tickets here

 Digital Marketing Essentials – a broad stroke overview of the elements involved to maximize your digital marketing efforts.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

The reality is, people spend twice as much time online as they did even a few years ago. The way people shop and buy has changed, meaning offline marketing on its own isn’t as effective as it used to be.

More than 2.4 billion people use the internet every day, and close to 90% of those have purchased something online, or contacted a company because of an online search.

Enter digital marketing, an umbrella term used to describe any form of activity and information about your work that exists online. This includes utilizing channels such as social media, email, and your website to reach and connect with your current customers, and to reach new customers. Social media on its own is not digital marketing.

We know this new online world can be intimidating and we’re here to help! Please join us for an informative presentation that will help you understand the language of digital marketing, find new ways to build your online brand and increase your business utilizing effective digital marketing techniques.

Learn about:

Digital assessment – how to evaluate your online brand

Digital marketing goal setting

Developing a target persona so you are speaking your audience’s language

The role of your website

Other digital media
    -Social media
    -Newsletters

Content calendars – planning what you are saying and when

Owned, earned & paid media – what these channels are

How to measure your efforts

What to know when hiring a digital marketing contractor

 

For more  information visit here

 

 

 

 

 

 

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